Blog #6: EOTO Reaction
Search engines were born out of a need to find files in an easier way. Originally it was hard to locate files and there was WebCrawler which used keywords. Though this came with a lot of spam pages instead of reputable sources because people would load these pages with keywords to be the top-clicked files. In 1996, Google came along fixing the problem of finding reputable sources instead of these spam pages. Google was built using backlinks instead of keywords and this created search engine optimization. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines, so this removes direct and paid website traffic. Google later made a deal with Apple making it the primary search engine on their devices. The creation of Google made file location easier but lead to digital amnesia. Since the information was easier to look up, people were more likely to forget or not hold onto information. Over time t...